Survey Reveals 53 percent of Gamers Prefer Single-Player Games Over Multiplayer Titles

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A recent survey by Midia Research reveals that 53% of gamers prefer single-player games, which might seem unsurprising to dedicated players. However, given the growing popularity of multiplayer and live-service games, there are several reasons to believe that multiplayer-focused experiences might dominate the gaming landscape. Games with multiplayer elements are often seen as more commercially viable, thanks to their social aspects and the continuous revenue streams they offer.

It has become increasingly challenging for companies to support games without some form of multiplayer component. Live-service and multiplayer games, such as Fortnite, have become highly successful, generating massive profits. However, despite the commercial appeal, the survey shows that not all players gravitate toward these types of games.

The data from Midia Research, which conducted surveys in the US, UK, Australia, Canada, Germany, France, Poland, Turkey, and South Africa during Q1 2023 and Q1 2024, indicates a preference for single-player games among a majority of gamers. While the exact sample size is unclear, Midia's findings point to the enduring appeal of single-player titles such as The Legend of Zelda: Tears of the Kingdom and Black Myth Wukong, which have captivated audiences despite the growing trend toward multiplayer.

 

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Midia's report highlights how games like Fortnite and Roblox are exceptions in the live-service space, where many companies strive to replicate their success. However, pursuing this trend can backfire, as seen with high-profile failures like Anthem and Babylon's Fall, which struggled to attract players despite significant investment. This trend-chasing, referred to as an "opportunity cost" by Midia, underscores the risks of entering an already saturated market.

Nevertheless, the report acknowledges that not all single-player games are guaranteed hits either. Recent titles like Star Wars Outlaws and Final Fantasy 7 Rebirth underperformed in terms of sales, despite having strong fan bases. Even though single-player games remain a preferred choice for a slight majority, they still face intense competition in a highly volatile gaming market.